CHECKING OUT PERMISSIONTV's SMARTPLAYER

I've recently been crawling around PermissionTV's site, trying to get a handle on what all their "SmartPlayer" is capable of...and how to make use of it. I gotta talk to these guys (and this is a good opportunity for those of us in Boston). Here's the player capabilities list from their site: * Smart Playlists: video content presented based on targeting rules that combine viewer information (e.g., demographics, geographic location) and business objectives. * Video Overlay: additional information may be presented during video playback such as commentary, links to additional content, options to purchase products, etc. * Integrated Viewer Feedback: viewers may provide feedback during video playback through voting, polls, clickable graphics, etc. * Branching: facilitates a real-time change in the content path based on previous activity or viewer action to optimize relevancy * Hotspotting: areas within the video are highlighted for selection to trigger activities such as learning more detail or purchasing a product * Contextual Viewer Notes: viewers may add notes directly on the video experience, creating personalized messages to share with friends * Tag-based Viewing: videos may be tagged and re-organized to create new viewing experiences * Ad Serving: multiple ad servers and formats may be combined within one video experience to give viewers the best - and most content relevant - advertising and presentation * Syndication: all capabilities travel with the video on distribution to other sites, blogs and social networks including MySpace and Facebook Thing is when I tried to embed it here the code screwed up my blog formatting...