PUMA CITY: Boston OPENS APRIL 25

PUMA CITY comes to Boston for three weeks or so later this month. It's a retail store, event space, and bar rolled into one. Constructed of shipping containers, it's currently traveling around the world with PUMA Ocean Racing as the team competes in the Volvo Ocean Race. It's also going to be the backdrop for STREET MEET, PUMA Running's Jamaican street party/track meet on April 26. coBRANDiT is assisting PUMA with content production, distribution, optimization, and general social media strategy. Work in progress, details TK, but here's the short list of projects we're involved with as of now: PUMA Ocean Racing, PUMA Running, PUMA Golf, PUMA City, PUMA. Most of these sites are blogs. Also active on facebook, twitter, flickr, and youtube.