coBRANDiT social media video

May
20
2009

Half of YouTube Videos Get Fewer Than 500 Views

That's why you should be happy with any count over 10,000. Hey! You're in the top 5%!

CHART OF THE DAY: Half Of YouTube Videos Get Fewer Than 500 Views (GOOG)

YouTube's most-watched-video lists are full of viral hits and popular music videos. But the majority of videos uploaded to Google's (GOOG) video site are hardly watched by anyone.

Some 53% of YouTube's videos have fewer than 500 views, says TubeMogul. About 30% have less than 100 views. Meanwhile, just 0.33% have more than 1 million views.

That's not a huge surprise. But it highlights some of the struggles Google could have selling ads around all those unpopular videos, despite the money it has to spend to store them.

Follow the Chart Of The Day on Twitter: www.twitter.com/chartoftheday

Posted by Owen in | Permalink

coBRANDiT specializes in social media video production, distribution and consulting services for brand marketers, agencies, and organizations of all sizes.
Click here for more details on our capabilities.

We're looking for video projects that involve & engage enthusiast communities.

Our clients include PUMA, GM, Verizon, Flying Dog Brewery, Boston Coach, The American Dairy Association, Athlete's Performance, Ogilvy PR, Weber Shandwick, Cutwater, Gyro Worldwide, WOMMA, Viximo, Communispace, Daily Grommet, and others.
Check out our case studies here.