Archived pages « ORKUT RESEARCH NOTES: Best Practices | MAIN | SNCR AWARDS DAILYGROMMET and coBRANDiT with 2009 COMMENDATION OF EXCELLENCE »


Nov
02
2009

Interview: Chris Pan, Head of Brand Solutions at Facebook | WOMMA by coBRANDiT


A 2 part interview we shot at WOMMA's WOMM-U last spring: Above, Chris Pan discusses: Achieving goals via WOM | Facebook page as a voice | The engagement factor | Walls, tabs, microsites | Lenny Kravitz on Facebook | Tags | Brands with low follow rate | Quantifying business results. Part 2 is below.


In part 2 Chris talks about: Fan pages as an authentic voice | Brand fan pages by fans | Content is king | What people want to hear vs. what you want to tell them | Facebook marketing solutions | WOM is long term | WOM works best when integrated with social media.

Posted by Owen in Clients + Interviews + News + Video + womma |

AddThis Social Bookmark Button

ANNOUNCING:

coBRANDiT has partnered with guerrilla marketing agency Street Attack to offer nationwide (and limited international) capabilities. Check the video widget below for the deets...we hope to hear from you!