coBRANDiT social media video

CLIENT WORK: RAY-BAN PROJECTS 2011

Ray-Ban's Never Hide campaign is an ongoing global marketing effort to target young, brave and nonconformist individuals. As part of this effort Ray-Ban sponsored Irish indie rockers Two Door Cinema Club as they performed at major American music festivals: SXSW, Coachella, and Lollapalooza.
Working with partner agency NMS, coBRANDiT covered the shows, conducted interviews, and shot behind-the-scenes content with the band. Finished pieces highlighted interview segments, top hits, and acoustic performances while also integrating fan content shot on consumer devices from the crowd and side stage. The results can be seen at Ray-Ban Films or at these locations: SXSW 1, SXSW 2, SXSW 3, Coachella 1, Coachella 2, Coachella 3, Lollapalooza 1, Lollapalooza 2.

Posted by Owen in Clients + Fashion + Favorites + Interviews + News + Video on Sep 21, 2011 | Permalink

coBRANDiT specializes in social media video production, distribution and consulting services for brand marketers, agencies, and organizations of all sizes. Need help with video? We'll make it happen.
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Since 2002 we've developed video projects that involve & engage enthusiast communities. Below is a project we shot for Ray-Ban at Lollapalooza 2011.
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Our clients include Chrysler, Ray-Ban, Microsoft, PUMA, Ford Motor Company, GM, U.S. Veteran's Administration, Verizon, Flying Dog Brewery, Boston Coach, Xenith, Iron Mountain, Genzyme, The American Dairy Association, Athlete's Performance, NMS, Ogilvy PR, Weber Shandwick, Cutwater, Quaker City Merchantile, WOMMA, Viximo, Communispace, Daily Grommet, Ocean Spray, Shaw's and others.
Check out our favorite work here.