Posted by Owen on 31 Jul 2008 | Permalink | Comments

PUMA Running has hired coBRANDiT to help distribute video and publicize content from chasingBOLT.com. chasingBOLT is a "blogumentary series" which follows PUMA sponsored 100m world record holder Usain Bolt as he travels to Beijing to compete in the 2008 Olympics. Working with our distribution partners Pandemic Labs and Involver we'll be updating various social media video channels, widgets and apps. with new content regularly for the next month, so stay tuned!

Posted by Owen on 27 Jul 2008 | Permalink | Comments

Here's another fun sixthman mission we shot last winter: The Cayamo singer/songwriters cruise brings top performers Lyle Lovett, Emmylou Harris, John Hiatt, Shawn Colvin, Patty Griffin, Buddy Miller, and others together with their fans on a six day Caribbean cruise. Visit cayamo.com for more details.

Posted by Owen on 13 May 2008 | Permalink | Comments

OK, this is one of our more interesting projects...Put Lynyrd Skynyrd and 4000 fans on a Carnival Cruise in the Carribean...that's the Simpleman Cruise. This vid is footage from 2008, visit simplemancruise.com for more details (and if ya like Skynyrd, sign up for 2009). We were on the boat for 4 days interviewing passengers and band members, releasing daily video over the shipboard A/V system, and gathering material for a 12 part web series to be released through fan forums, etc. As Bostonian yankees, it was quite an experience...

Posted by Owen on 21 Apr 2008 | Permalink | Comments

WOMMA's next conference is WOMM-U, May 8 and 9 in Miami. Here's a video and widget we put together to help publicize the event. Pass it on! and see you there. It's also here on blip.tv and here on YouTube and a bunch of other places...

Posted by Owen on 8 Apr 2008 | Permalink | Comments

We're learning to build widgets on sprout's platform, here's an example we mocked up for a theoretical PUMA motorsport campaign. Widgets to me represent the ultimate viral thing for a marketer...a perfect little tranferable package...as long as you recognize that they're worthless as a stand-alone gadget. They should be treated as the interface for a much deeper experience, and an interface that provides some usefulness & utility. Pretend you're an F1 race fan, then play around with the widget above and you'll see some of what I'm talking about. Note: PUMA produces Ferrari's team gear.

Posted by Owen on 17 Mar 2008 | Permalink | Comments

More detail from Desperate Housewives stylist Cate Adair...a project we shot for MS&L in NY. We've got it here on Viddler because we can drop url's for the sites Cate mentions right in the vid...nice! From the description:

Cate Adair, stylist for Desperate Housewives, partnered with Febreze for a roundtable discussion on spring style with top fashion and style bloggers. In this video, Cate reveals style tips for new moms, must have brands for spring, and using Febreze to care for your vintage items. This is the second in the series from the Febreze "Breath of Fresh Style" blogger roundtable discussion.

Posted by Owen on 13 Mar 2008 | Permalink | Comments

We shot this piece for MS&L in NYC last week: A Febreze sponsored blogger roundtable with Cate Adair, stylist for Desperate Housewives. From MS&L's description: "Cate demonstrates two looks you might see on the Red Carpet: A beautiful butter yellow Kevan Hall goddess dress and a stunning navy blue satin dress from Rare Vintage - with amazing John Hardy and Platinum Guild jewels."

Cate also reveals behind-the-scenes red carpet secrets and tips for using Febreze to care for your vintage items...we'll release more content from the Febreze "Breath of Fresh Style" blogger roundtable discussion soon.

Posted by Owen on 24 Feb 2008 | Permalink | Comments

Posted by Owen on 19 Jan 2008 | Permalink | Comments

Elliot Yamin of American Idol fame sits down in NYC with top bloggers to discuss his role as a global ambassador for Inspired by Diabetes and other topics related to living the dream. Here's the YouTube channel. Video by coBRANDiT, 'natch.

Inspired by Diabetes is a global campaign asking people with diabetes, as well as their family, friends and health care professionals, to express how diabetes has impacted their lives — and share those stories with others around the world.

To share your story, and enter the Creative Expression competition, visit www.inspiredbydiabetes.com. You could win a trip to Italy and backstage passes to an Elliott Yamin show. Lilly will also donate money to the IDF Life for a Child Program, which provides insulin and diabetes supplies to children in developing nations.

Posted by Owen on 12 Dec 2007 | Permalink | Comments

Ted Wright, founder and president of word-of-mouth marketing organization Fizz Corp. moderates a panel with Andy Levine of Sixthman, Ken Block of the band Sister Hazel, and band fan Marc Pruitt--a "hazelnut". Taped at WOMMA's Summit 3 in Las Vegas, NV by coBRANDiT. Disclosure: Fizz and Sixthman are coBRANDiT clients.

It's not our usual MO to tape whole panels, but there was a lot of interest in this one. Presented here on viddler, with chapter markers so you can scroll through. Feel free to add your own markers and comments.

Posted by Owen on 29 Nov 2007 | Permalink | Comments

Posted by Owen on 20 Nov 2007 | Permalink | Comments

Posted by Owen on 9 Nov 2007 | Permalink | Comments

Here are the interviews we shot at WOMMA's Word-of-Mouth Basic Training 3.

Posted by Owen on 27 Apr 2007 | Permalink | Comments

Posted by Owen on 13 Apr 2007 | Permalink | Comments

Here's the rough cut of the PUMA complete piece we produced last spring. Before the titles, and with our choice of music. Plus a few extra shots...

Posted by Owen on 11 Aug 2006 | Permalink | Comments

We recently produced this video for PUMA's internal sales team. PUMA specified the gear, music and titles, we rounded up locations and models. The result is a bit more slick than we like, but hey...ya gotta satisfy your clients.

Posted by Owen on 2 Jun 2006 | Permalink | Comments

Here's some more detailed discussion of the shoes. But what's the DJ got on his feet?

Posted by Owen on 10 May 2006 | Permalink | Comments

"Do not release them."

Posted by Owen on 10 May 2006 | Permalink | Comments

We conducted market research in London, sussing out a new line of PUMAs. Not everybody liked them.

Posted by Owen on 8 May 2006 | Permalink | Comments