Posted by Owen on 31 Jul 2008 | Permalink | Comments

PUMA Running has hired coBRANDiT to help distribute video and publicize content from chasingBOLT.com. chasingBOLT is a "blogumentary series" which follows PUMA sponsored 100m world record holder Usain Bolt as he travels to Beijing to compete in the 2008 Olympics. Working with our distribution partners Pandemic Labs and Involver we'll be updating various social media video channels, widgets and apps. with new content regularly for the next month, so stay tuned!

Posted by Owen on 27 Jul 2008 | Permalink | Comments

We're learning to build widgets on sprout's platform, here's an example we mocked up for a theoretical PUMA motorsport campaign. Widgets to me represent the ultimate viral thing for a marketer...a perfect little tranferable package...as long as you recognize that they're worthless as a stand-alone gadget. They should be treated as the interface for a much deeper experience, and an interface that provides some usefulness & utility. Pretend you're an F1 race fan, then play around with the widget above and you'll see some of what I'm talking about. Note: PUMA produces Ferrari's team gear.

Posted by Owen on 17 Mar 2008 | Permalink | Comments

More detail from Desperate Housewives stylist Cate Adair...a project we shot for MS&L in NY. We've got it here on Viddler because we can drop url's for the sites Cate mentions right in the vid...nice! From the description:

Cate Adair, stylist for Desperate Housewives, partnered with Febreze for a roundtable discussion on spring style with top fashion and style bloggers. In this video, Cate reveals style tips for new moms, must have brands for spring, and using Febreze to care for your vintage items. This is the second in the series from the Febreze "Breath of Fresh Style" blogger roundtable discussion.

Posted by Owen on 13 Mar 2008 | Permalink | Comments

We shot this piece for MS&L in NYC last week: A Febreze sponsored blogger roundtable with Cate Adair, stylist for Desperate Housewives. From MS&L's description: "Cate demonstrates two looks you might see on the Red Carpet: A beautiful butter yellow Kevan Hall goddess dress and a stunning navy blue satin dress from Rare Vintage - with amazing John Hardy and Platinum Guild jewels."

Cate also reveals behind-the-scenes red carpet secrets and tips for using Febreze to care for your vintage items...we'll release more content from the Febreze "Breath of Fresh Style" blogger roundtable discussion soon.

Posted by Owen on 24 Feb 2008 | Permalink | Comments

Posted by Owen on 24 Jun 2007 | Permalink | Comments

So I was reading this post by Spike at Brains On Fire (thanks for the shout-out Spike) about Nokia's self-described "viral video" and cutting-edge interactive thing and it led me down a path and I ended up watching the video below and freaking out. Damn. I need more style, more rare Russian style in my life.

Posted by Owen on 26 Feb 2007 | Permalink | Comments

Here's the rough cut of the PUMA complete piece we produced last spring. Before the titles, and with our choice of music. Plus a few extra shots...

Posted by Owen on 11 Aug 2006 | Permalink | Comments

Fashion.psfk asked us to suss out the question of sweatshops...does the issue have any resonance with consumers today? and do people have any awareness of which brands/companies are producing stuff in equitable conditions (or otherwise)? We got some reactions from the street as well as input from various marketing and PR execs.

Posted by Owen on 31 Jul 2006 | Permalink | Comments

Jesse runs the nice camera, camera 2 is the cheapo Canon zx60 we carry around for backup and when we're goofing off and want something that fits in a pocket. This piece is a collection of clips from two missions we went on in 2003: exploring an abandoned factory in Somerville MA and checking out the environs in Eastham MA near Jesse's dad's house.

Posted by Owen on 14 Jul 2006 | Permalink | Comments

We did not produce this movie. We don't know who did. But we like it, and submit it here for your approval.
(Full disclosure: PUMA is our client.)

Posted by Owen on 15 Jun 2006 | Permalink | Comments

We recently produced this video for PUMA's internal sales team. PUMA specified the gear, music and titles, we rounded up locations and models. The result is a bit more slick than we like, but hey...ya gotta satisfy your clients.

Posted by Owen on 2 Jun 2006 | Permalink | Comments

Fashion.psfk tasked us with this investigation: Is Converse an iconic brand? Here are the results.

Posted by Owen on 23 May 2006 | Permalink | Comments

Future Marketing Summit, NYC Feb 2006: Piers Fawkes of psfk.com talks about web publishing and plans for his new fashion site.

Posted by Owen on 10 May 2006 | Permalink | Comments

Here's some more detailed discussion of the shoes. But what's the DJ got on his feet?

Posted by Owen on 10 May 2006 | Permalink | Comments

"Do not release them."

Posted by Owen on 10 May 2006 | Permalink | Comments

PUMA Californias explore an abandoned house.

Posted by Owen on 10 May 2006 | Permalink | Comments

We conducted market research in London, sussing out a new line of PUMAs. Not everybody liked them.

Posted by Owen on 8 May 2006 | Permalink | Comments