coBRANDiT social media video 2008

DAILYMOTION VIDEOWALL is another NIFTY PROMOTIONAL VIDEO THINGY YOU CAN EMBED Master Archive

Thu, 14 Aug 2008 18:17:39 -0500

Yeah yeah, I know every video site has it's version of this...but I just came across DailyMotion's version so I thought I'd embed it. Another tool you can use to show off your social media participation...

MADE IN QUEENS: Stereobike Documentary Master Archive

Wed, 13 Aug 2008 15:59:25 -0500

Wow this looks awesome. Pure DIY creativity. Huge frickin' soundsystems mounted to BMX bikes by a bunch of kids in Queens NY.

clipped from www.madeinqueensfilm.com

WHAT'S THE POINT of a SOCIAL MEDIA JOB? Master Archive

Mon, 04 Aug 2008 17:01:38 -0500

Here's a post I gotta send to Tony Bertone...

clipped from mashable.com

Are Social Media Jobs Here to Stay?

To answer that question, you really to have ask a different question: What’s the point of a social media job? Read the job description for any social media job listing and you’ll come across evangelist, community, marketing, engagement, and viral quite often. The jargon, though, can be summed up in two words: retention and growth.

Companies generally have one overarching goal: to increase profits. And anyone can tell you that keeping current customers (or users) and adding new ones is directly related to that single goal. These two things, keeping current users happy and adding new users, are the purposes of social media jobs.

And that’s why these jobs are here to stay.

PUMA'S chasingBOLT VIDEO WIDGET and RELATED FACEBOOK APP. LAUNCHED BY coBRANDiT and INVOLVER Master Archive

Thu, 31 Jul 2008 13:59:55 -0500

As part of PUMA's chasingBOLT video distribution program we have developed the above video widget and a related Facebook app. on Involver's platform. (Click on the Join on Fb logo in the lower right corner of the widget.) Thanks to Rahim and the Involver team for busting ass and getting it out in short order! Involver is an interesting platform for two reasons: 1) They have a number of plug-ins that allow easy function withing the widget: email capture, quizzes, outbound links can all be set up to run within the player, and 2) this player integrates with Facebook like no other i've come across. Involver creates a custom app. with many community sharing and outreach functions that I'm hoping we'll be able to utilize...planning time is tight (we just got the whole assignment 10 days ago) but we do have a few things in store...Watch for special Usain Bolt Olympic gear and info coming through this thing!

chasingBOLT: PUMA's USAIN BOLT VLOG FOLLOWS WORLD RECORD HOLDER as he ATTEMPTS BEIJING GOLD Master Archive

Sun, 27 Jul 2008 22:08:36 -0500

PUMA Running has hired coBRANDiT to help distribute video and publicize content from chasingBOLT.com. chasingBOLT is a "blogumentary series" which follows PUMA sponsored 100m world record holder Usain Bolt as he travels to Beijing to compete in the 2008 Olympics. Working with our distribution partners Pandemic Labs and Involver we'll be updating various social media video channels, widgets and apps. with new content regularly for the next month, so stay tuned!

FLIP VIDEO UPDATES: HD Coming Soon Master Archive

Sun, 27 Jul 2008 12:08:06 -0500

The little video camera that could...now mac compatible.

clipped from newteevee.com

Pure Digital is proving that simplicity sells. The company says it has now sold 1 million of its Flip video cameras in less than a year, and the NPD Group has listed the Flip Ultra as the top-selling video camera in June.

Simon Flemming-Wood, vice-president of marketing for Pure Digital, told me in an interview that 50 percent of Flip owners already had a camcorder. “The point-and-shoot phenomenon has been driving the growth,” he said. “Until we launched Flip there wasn’t such a thing as a point-and-shoot camcorder.”

So what’s next for the little camera that could? HD.

Pure Digital expects to have an HD product out by the end of the year (or at least an announcement of one), according to Flemming-Wood.

And in another bit of news that warms the cockles of people like myself, who are both Flip and Mac users, Pure Digital said that after recent updates from Apple, the Flip camera is now fully compatible with Mac video apps, including QuickTime, iMovie and iDVD.

CONTENT CREATION as SEO Master Archive

Thu, 24 Jul 2008 00:06:50 -0500

This is a trend we have noticed and are profiting from. The difficulty is getting clients to recognize the full implications of the strategy and then act on them.

clipped from seo2.0.onreact.com

What is Advanced SEO?

clipped from seo2.0.onreact.com

Advanced SEO is not yet clearly defined but many people already seem to agree what it is. My personal impression as to this inherent definition is: Advanced SEO appears to consist of complex web development and analytics tasks.

While I agree that you need to differentiate between basic SEO or SEO basics and advanced SEO I am not sure the current way the SEO industry is advancing along is the ideal course. When we compare the SEO industry to other industries we’ll notice that there efficiency is key not complexity for it’s own sake.

While there are new tools which of course have to be programmed relying on automation and programming for SEO reasons can backfire due to the fact that more and more human input is introduced into search results ranking.

So at the end of the day SEO is not only about SEO anymore but about

content creation

social networking

and ultimately public relations

SEO becomes increasingly part of a larger marketing strategy.

JOHN BELL chats up NEAL STEWART Master Archive

Wed, 23 Jul 2008 23:39:01 -0500

But c'mon Neal...where's the mention of the SNCR award-winning vlog you (a'hem coBRANDiT) produced last year? http://cobrandit.com/flyingdogales/

clipped from johnbell.typepad.com

Flying Dog Will Grow through Word of Mouth

I had a great meeting with a very smart marketer - Neal Stewart from Flying Dog Brewery. We connected in his hometown of Denver where he was nice enough to take me out to the premier joint for craft brews in LoDo.

He gets word of mouth and so do his customers - he wants the beer bloggers to talk about the brand. While I am sure he would love to have them buy cases, that's not the point. He needs lots of WOM to raise awreness and get more people to try and buy.

Neal is fundamentally acclimated for innovation - he is trying new things all of the time. he is courageous by necessity (no $10m ad buy to save him!)

He has a small and nimble team - there is no bureaucracy of the big org to slow him down. He just does stuff and learns from each experience.

PUMA SPONSORING BLIP.TV CONTENT meaning THEY'RE ADVERTISING Master Archive

Wed, 23 Jul 2008 23:27:21 -0500

Puma dudes: I love ya, and I love Blip.tv. But I'm not sure this is the way to spend your $$ on social media. Your overlays (as seen in the clip below) are annoying. Tony! Still waiting for your call...and go see http://tonybertone.com.

clipped from blog.blip.tv

Check out the sponsored shows below and be sure to wait for the spinning shoe overlay that appears about 12 seconds into the video- our all-star developer/designer Allan made it!

Another element of the deal with Puma was run-of-network ads. If you’re opted-in to our blip blend, you may see the overlay magically appearing on your show and money magically appearing in your account.

DIPITY TIMELINES are a FUN WAY TO ORGANIZE YOUR CONTENT Master Archive

Thu, 17 Jul 2008 13:14:54 -0500

Dipity provides a nice tool for pulling together all your RSS-enabled web activities, above is one we built for ourselves. This could be a useful thing for pulling together all the content produced around an event or theme, there's lots of sharing and embed functions and different nifty ways to view the info: as a text list, a thumbnail flipper, as timeline, or as map (if you've got that kind of data).

EYEJOT VIDEO EMAIL Master Archive

Wed, 16 Jul 2008 20:13:58 -0500

This is sweet. The Eyejot Flash based player takes over your webcam and allows eeeeeaaaaasy video sharing via email. Upgrades allow longer play times and branding. Hmmmm...

clipped from www.eyejot.com

Video Mail in a Blink!

It's fun, it's easy and there's nothing to install!

Eyejot: Piece of cake to use. 4 Stars! by Rick Broida August 10, 2007 "A terrific little service, Eyejot lets you record and send a video message with the same speed and ease as composing an e-mail..." Article link

TONY BERTONE, PUMA: We want a Meeting Master Archive

Fri, 11 Jul 2008 17:03:38 -0500

I'm gonna see how long it takes 1) to get on google's page one with tonybertone.com and 2) how long it takes to get a meeting with Tony, PUMA's global brand director. Will keep you posted. Tony! Call me. 617 823 9286. Text from vid posts:
Dear Tony: We request a meeting to discuss PUMA and social media outreach, aka the new PR. We've got your attention, and we can do the same for PUMA's fans. Make your existing programs more effective without changing how you operate. Talk to you soon-- Owen. Here are vids on YouTube, Yahoo, MySpace, Metacafe, Google, DailyMotion and Veoh.

Update: It took exactly one hour to get my Viddler video onto google's #2 front page slot for a "Tony Bertone" search. The video was viewed once. By me. Amazing. See screenshot below.

UPDATE 7/14/08: Here's a screenshot this morning of a "tony bertone" search. You'll notice that tonybertone.com is now the #1 slot, in fact I pretty much own the page. Nice. Now all I need is the meeting.

I'M CHECKING OUT INVOLVER TODAY Master Archive

Wed, 09 Jul 2008 14:26:01 -0500

Got a demo scheduled for this later today, looks pretty good...Video sharing across most SM platforms with intgrated quizzes, polls, email captcha, etc. (if you want them). Will report more later.

clipped from www.involver.com

7/18/08 UPDATE: Here's a demo player I put together. Check out the comment/quiz functionality (discuss/speed), and the email capture (sign up) is nice too. Wish it had Sprout's customization features tho!

CLIPMARKS is like SHARE ON FACEBOOK for BLOGGERS Master Archive

Wed, 09 Jul 2008 10:53:44 -0500

I've been looking for this for awhile: a service that lets you easily share web finds by auto-posting them to your blog, like the way the "Share on Facebook" button works for Facebook. Clipmarks installs in your toolbar and off you go. This is my first post with it... let's see if it works.

clipped from clipmarks.com

You can save clips publicly for others to see, post them to Facebook, or embed a widget of them on your own site. You can also save clips privately for your own viewing later. Your clip collection is searchable from any computer with an internet connection (including your iPhone, Blackberry, etc).

What can I do with Clipmarks?

HARVARD BUSINESS SCHOOL is in ALLSTON not CAMBRIDGE Master Archive

Wed, 25 Jun 2008 17:24:14 -0500

Harvard Business School is in Allston...not Cambridge. That means Allston is the seat of great business and mktg knowledge. coBRANDiT is in Allston. Get it? Here's a short drive-by tour of HBS and surrounding Harvard properties.