Posted by Owen on 31 Jul 2008 | Permalink | Comments

PUMA Running has hired coBRANDiT to help distribute video and publicize content from chasingBOLT.com. chasingBOLT is a "blogumentary series" which follows PUMA sponsored 100m world record holder Usain Bolt as he travels to Beijing to compete in the 2008 Olympics. Working with our distribution partners Pandemic Labs and Involver we'll be updating various social media video channels, widgets and apps. with new content regularly for the next month, so stay tuned!

Posted by Owen on 27 Jul 2008 | Permalink | Comments

I'm gonna see how long it takes 1) to get on google's page one with tonybertone.com and 2) how long it takes to get a meeting with Tony, PUMA's global brand director. Will keep you posted. Tony! Call me. 617 823 9286. Text from vid posts:
Dear Tony: We request a meeting to discuss PUMA and social media outreach, aka the new PR. We've got your attention, and we can do the same for PUMA's fans. Make your existing programs more effective without changing how you operate. Talk to you soon-- Owen. Here are vids on YouTube, Yahoo, MySpace, Metacafe, Google, DailyMotion and Veoh.

Update: It took exactly one hour to get my Viddler video onto google's #2 front page slot for a "Tony Bertone" search. The video was viewed once. By me. Amazing. See screenshot below.



UPDATE 7/14/08: Here's a screenshot this morning of a "tony bertone" search. You'll notice that tonybertone.com is now the #1 slot, in fact I pretty much own the page. Nice. Now all I need is the meeting.

Posted by Owen on 11 Jul 2008 | Permalink | Comments

We're learning to build widgets on sprout's platform, here's an example we mocked up for a theoretical PUMA motorsport campaign. Widgets to me represent the ultimate viral thing for a marketer...a perfect little tranferable package...as long as you recognize that they're worthless as a stand-alone gadget. They should be treated as the interface for a much deeper experience, and an interface that provides some usefulness & utility. Pretend you're an F1 race fan, then play around with the widget above and you'll see some of what I'm talking about. Note: PUMA produces Ferrari's team gear.

Posted by Owen on 17 Mar 2008 | Permalink | Comments

Posted by Owen on 2 Dec 2007 | Permalink | Comments

Here's the rough cut of the PUMA complete piece we produced last spring. Before the titles, and with our choice of music. Plus a few extra shots...

Posted by Owen on 11 Aug 2006 | Permalink | Comments

Jesse runs the nice camera, camera 2 is the cheapo Canon zx60 we carry around for backup and when we're goofing off and want something that fits in a pocket. This piece is a collection of clips from two missions we went on in 2003: exploring an abandoned factory in Somerville MA and checking out the environs in Eastham MA near Jesse's dad's house.

Posted by Owen on 14 Jul 2006 | Permalink | Comments

We did not produce this movie. We don't know who did. But we like it, and submit it here for your approval.
(Full disclosure: PUMA is our client.)

Posted by Owen on 15 Jun 2006 | Permalink | Comments

We recently produced this video for PUMA's internal sales team. PUMA specified the gear, music and titles, we rounded up locations and models. The result is a bit more slick than we like, but hey...ya gotta satisfy your clients.

Posted by Owen on 2 Jun 2006 | Permalink | Comments

Here's some more detailed discussion of the shoes. But what's the DJ got on his feet?

Posted by Owen on 10 May 2006 | Permalink | Comments

"Do not release them."

Posted by Owen on 10 May 2006 | Permalink | Comments

PUMA Californias explore an abandoned house.

Posted by Owen on 10 May 2006 | Permalink | Comments

We conducted market research in London, sussing out a new line of PUMAs. Not everybody liked them.

Posted by Owen on 8 May 2006 | Permalink | Comments