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This is the Schlitz category archive, go to coBRANDiT main.


I'm gonna see how long it takes 1) to get on google's page one with tonybertone.com and 2) how long it takes to get a meeting with Tony, PUMA's global brand director. Will keep you posted. Tony! Call me. 617 823 9286. Text from vid posts:
Dear Tony: We request a meeting to discuss PUMA and social media outreach, aka the new PR. We've got your attention, and we can do the same for PUMA's fans. Make your existing programs more effective without changing how you operate. Talk to you soon-- Owen. Here are vids on YouTube, Yahoo, MySpace, Metacafe, Google, DailyMotion and Veoh.

Update: It took exactly one hour to get my Viddler video onto google's #2 front page slot for a "Tony Bertone" search. The video was viewed once. By me. Amazing. See screenshot below.

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UPDATE 7/14/08: Here's a screenshot this morning of a "tony bertone" search. You'll notice that tonybertone.com is now the #1 slot, in fact I pretty much own the page. Nice. Now all I need is the meeting.

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Part playing with Veeker, part introducing Schlitzuation.com. Love Schlitz? Check it out.

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Jesse runs the nice camera, camera 2 is the cheapo Canon zx60 we carry around for backup and when we're goofing off and want something that fits in a pocket. This piece is a collection of clips from two missions we went on in 2003: exploring an abandoned factory in Somerville MA and checking out the environs in Eastham MA near Jesse's dad's house.

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The concluding episode in the clown's epic saga.

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Video thumbnail. Click to play


Watching trains and drinking Schlitz down by the tracks in Somerville, MA.

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When Schlitz starts sponsoring the Olympics, this is what you get.

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Just another day at the park, watching birds. Then the clown shows up.

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This is what happens when you fish off a rail bridge in Somerville, Mass.

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Modified trash bikes, filing cabinets, and beer. A new unity!

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Father's Day. A fine time to drink beer in a boat.

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Reel in a Widget:


    Hello, welcome to coBRANDiT. In the past year we've distributed video for PUMA, produced an award winning vlog for a microbrewery, RSS-fed video widgets for General Motors, and an interview series for WOMMA, among others. We're looking for video projects that involve & engage enthusiast communi-
    ties. We offer:

    PRODUCTION
    Videoblog? Sales tool? Interview series? Event coverage? Man on the street research? From on-the-scene live video streams to HD presentations, we've done it...and we specialize in super fast turnarounds.

    Have a CGM initiative? Talk to us about platforms for video sharing in communities.

    DISTRIBUTION
    It's not about people coming to your site anymore. It's about being where they are. We utilize platforms and tools that make video easy to share...wherever your audience likes to go.

    CONSULTING
    Want to get into online video but don't know how? Need help with strategy for an RFP? Wondering how social media can integrate with traditional methods? We can design a marketing program that ties together offline events with online publicity, social networking, and alternative media.



    coBRANDiT CAPABILITIES (link)
    Download .pdf
    Download .ppt (41mb, w/video)
    Download .key (41mb, mac)

    Founder Biographies

    View Owen Mack's LinkedIn profileView Owen Mack's profile
    View Jesse Buckley's LinkedIn profileView Jesse Buckley's profile

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We're in so many places I can't even keep track...and I'm sick of posting these cute little buttons. Just type "cobrandit" into Google or any search field you come across and there we'll be.