I will be broadcasting live from Ben McConnell and Jackie Huba's SWOMfest '08 in Austin, October 30. Using my N95, run thru Qik.com over AT&T's 3G network into Mogulus, as seen here in player above.

Follow-Up: I turned off the live player and have instead embedded the opening minutes of SWOMfest: A Zombie Dance to MJ's Thriller, and Ben McConnell's opening remarks. Be patient...it takes 50 seconds till the zombies come out... More of our SWOMfest video content can be seen here on our qik channel and a revolving selection here on the SWOMfest mogulus channel we built.

Posted by Owen on 28 Oct 2008 | Permalink | Comments

The Brief:
MS&L PR strategists put together a series of “blogger roundtables” on behalf of clients Roche (cancerandcareers.org), P&G (Febreze), and Eli Lilly (inspiredbydiabetes.com). Top health and fashion bloggers were brought together with celebrity endorsers and experts for question and answer sessions relating to brand topics. Event highlights and interactions were videotaped and released online in formats the bloggers could embed and attach to.

coBRANDiT’s Role:
We shot and delivered finished, edited videos (6-8 per roundtable) within days of the event, and in the case of cancersandcareers.org we developed a cross-platfrom widget containing videos, info pages, and links to relevant urls. Distribution was handled by MS&L.

Posted by Owen on 7 Oct 2008 | Permalink | Comments

coBRANDiT’s Role:
We sent a two-man video crew to cover the event, attending blogger dinners, press events, the show floor, and interviewing GM managers and auto industry bloggers about their take on the state of the industry and show announcements. Within two days we released 14 detailed videos on various social media sites, and built a cross-platorm video widget to allow easy sharing and embedding on relevant blogs and social networks. These videos were viewed thousands of times and resulted in increased traffic to Gmnext.

Posted by Owen on 5 Oct 2008 | Permalink | Comments

Posted by Owen on 31 Jul 2008 | Permalink | Comments

PUMA Running has hired coBRANDiT to help distribute video and publicize content from chasingBOLT.com. chasingBOLT is a "blogumentary series" which follows PUMA sponsored 100m world record holder Usain Bolt as he travels to Beijing to compete in the 2008 Olympics. Working with our distribution partners Pandemic Labs and Involver we'll be updating various social media video channels, widgets and apps. with new content regularly for the next month, so stay tuned!

Posted by Owen on 27 Jul 2008 | Permalink | Comments

OK, I don't quite understand this vidyup thing yet but it seems to allow site owners/managers the ability to allow their viewers/readers/users the ability to upload video to the site via YouTube. How site owners manage incoming video is not clear to me...so I've embedded it and now I'm gonna play with it. Results forthcoming.

**UPDATE 6/25/08** So here's how it works: You embed the widget above on your site and include a call to action separately: "Hey!! Upload your crazy dog videos here!!" When your readers upload a vid to their own personal YouTube channel you receive an email from VidyUp that includes the embed code. From there you just grab the code (if you like the vid) and drop it into your site (as seen below). Pretty basic...but exactly what I could have used 3 years ago when we launched the original coBRANDiT site.

Posted by Owen on 21 Jun 2008 | Permalink | Comments

I was interviewed a couple days ago by Adam Zand of Topaz Partners on his call in show Really Big Shoe. We talked a bit about how coBRANDiT got started, the importance of video quality (or lack thereof), and using video to create a feedback loop in a community. Talk Shoe is a pretty cool technology that allows people to conference live by phone, online, and/or via chat. An archive of the conversation is created and dropped into a widget like the one above (which contains my interview). I met Adam at Bryan Person's Social Media Breakfast a few weeks back; we did an impromptu utterz post on the feedback loop topic where I talked about my experience producing video on the Lynyrd Skynyrd Simpleman Cruise. Here's the utter:

Posted by Owen on 22 May 2008 | Permalink | Comments

Jesse and I will be live vlogging portions of WOMMA's WOMM-U down in Miami May 7-9. For the next few days you can check out the action on our front page and here at a more permanent site. I'll do a more detailed post on what tools we're using soon. Hint: Mogulus, Qik, Nokia N95's and Flip Video Ultras.

We are taking the opportunity to make a PR announcement: coBRANDiT is teaming up with guerrilla marketing agency Street Attack to offer a full suite of alternative marketing services. We've built out the widget below to help spread the word. Check it out and let me know what you think! (That goes for the live vlogging too...)

Posted by Owen on 7 May 2008 | Permalink | Comments

| View | Upload your own

Posted by Owen on 30 Apr 2008 | Permalink | Comments

WOMMA's next conference is WOMM-U, May 8 and 9 in Miami. Here's a video and widget we put together to help publicize the event. Pass it on! and see you there. It's also here on blip.tv and here on YouTube and a bunch of other places...

Posted by Owen on 8 Apr 2008 | Permalink | Comments

I finally got around to checking out Kyte. Impressive. I'll be playing with this once i get my N95 back. The above video is too long but sure tells a good story: Video, live video, live text and audio chat, full embedability, app. development tools for facebook etc. This is advanced stuff.

Posted by Owen on 26 Mar 2008 | Permalink | Comments

We're learning to build widgets on sprout's platform, here's an example we mocked up for a theoretical PUMA motorsport campaign. Widgets to me represent the ultimate viral thing for a marketer...a perfect little tranferable package...as long as you recognize that they're worthless as a stand-alone gadget. They should be treated as the interface for a much deeper experience, and an interface that provides some usefulness & utility. Pretend you're an F1 race fan, then play around with the widget above and you'll see some of what I'm talking about. Note: PUMA produces Ferrari's team gear.

Posted by Owen on 17 Mar 2008 | Permalink | Comments

This is cool...all sorts of widgets available from freewebs, built on all sorts of platforms (Gigya, YourMinis, etc.) from the functional send to friend button (try it below) to Space Invaders (above). Yeah, they've got various pre-programmed video widgets too...

Posted by Owen on 11 Mar 2008 | Permalink | Comments

Now that I'm finally getting into mobile video I've discovered Veeker.com (though I haven't played with it yet). Veeker's front page lists these capabilities:
* Send videos and pictures from your phone to any phone
* Send videos and webcam messages from your PC to phones
* Store every video and picture you ever send or receive
* Embed a Message Widget that lets others send webcam messages to your phone
That last one's pretty nifty...see an example above. It's monetized with ads, of course. Their blog has some other examples and a video interview with some Veeker poo-bahs.

Posted by Owen on 11 Mar 2008 | Permalink | Comments

Posted by Owen on 20 Feb 2008 | Permalink | Comments

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Posted by Owen on 19 Jan 2008 | Permalink | Comments

Part playing with Veeker, part introducing Schlitzuation.com. Love Schlitz? Check it out.

Posted by Owen on 18 Jan 2008 | Permalink | Comments

I can't emphasize enough what a game changer this is. Introducing our Mogulus channel. Right now it's running youtube vids, better quality vids to follow...See Jeremiah's post on how to run live video through mogulus using a ustream account.

Posted by Owen on 8 Jan 2008 | Permalink | Comments

WOW. Check this live video widget broadcasting from CES. (Disabled 'cuz it's now out of date. For an example of the technology, click here.) Courtesy mashable.com and podtech.net.

Then go to this page and watch the great opening video intro'ing mogulus.com. (Too bad I can't embed it here...where are the embed tools??) Sign me up anyway...holy sh*t this site changes the game.

Posted by Owen on 7 Jan 2008 | Permalink | Comments

A pretty cool example of widget technology...looks like the video component is built on a brightcove platfrom. Plus I like Daft Punk.

Posted by Owen on 4 Jan 2008 | Permalink | Comments

coBRANDiT | 119 Braintree Street #702 | Boston, MA 02134 USA map

Owen Mack, Chief of Strategy & Development | View Owen Mack's profile
617-823-9286 direct | owen@cobrandit.com | Facebook | twitter: @cobrandit

Jesse Buckley, Producer. Shooter. Editor. | View Jesse Buckley's profile
617-388-8165 direct | jesse@cobrandit.com | twitter: @jessebuckley

Want to know more about our capabilities? See below.

Posted by Owen on 1 Jan 2008 | Permalink | Comments

I've been playing around with PageFlakes, another site generally known for startpages but with the side benefit of a pretty cool widget engine. See below and click on a vid to check out the player. Neat huh? And you can click on the little envelope logo in the upper right corner to email it or get embed codes. (OOps, this only seems to work from the pageflakes page itself...doesn't transport. Bummer.) Here's the coBRANDiT page I'm working on.

Posted by Owen on 29 Nov 2007 | Permalink | Comments

I'm playing around with utterz.com, which is a mobile blogging platform. It takes audio, pics and video from your phone and drops it into a web widget like the one above. Seems like I need a new phone though...the video above is all out of synch! I've got a not so fancy one year old LG. Hmmm. Here's Mashable's review of Utterz.

Posted by Owen on 13 Nov 2007 | Permalink | Comments

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Posted by Owen on 15 Apr 2007