Cobrandit Joins Matter | Matter Agency Reel 2017
December 5, 2016 | Matter Names Owen Mack National Director of Creative Services
Matter, a brand elevation agency unifying PR, social media, creative services and search marketing, today announced the appointment of Owen Mack as director of creative services.
Mack’s role spans creative strategy, creative direction, production, distribution and content program strategy. He’ll work closely with Matter’s robust team of video production specialists, graphic designers and animators to ensure the highest quality visual content is delivered across client programs.
Prior to Matter, Mack was managing director of Cobrandit, where he developed and produced visual content and strategy for brands and agencies including Volkswagen, Ray-Ban, Aloft Hotels, Century 21, PUMA, FIAT/Chrysler, Microsoft, Verizon, Boston Scientific, Weber Shandwick, Edelman, and many others. As of today Cobrandit will be his personal site and brand.
“Owen is an accomplished creative professional with a ‘who’s who’ of client experience under his belt,” said Matter Founder and CEO Scott Signore. “Our national crew of creatives will benefit from his insights, but our clients will be the biggest beneficiaries of Owen’s commitment to artistic excellence.”
Mack’s first project for Matter was overseeing the creative direction for the company’s new website, www.matternow.com, which launched this morning. His areas of expertise include video production, distribution & platform development, livestreaming, graphic design, video strategy for social, digital PR, advertising, corporate, sales & e-commerce environments.
Matter is a Brand Elevation Agency unifying public relations, social media and creative services into strategic, content-rich communications campaigns that inspire action and build value. Founded in 2003, with five offices spanning North America, Matter works with the world’s most innovative companies across high-technology, consumer-technology and consumer markets. For more information, please visit matternow.com.