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FIAT Open Road Challenge | Working With Top Instagrammers

Fun project alert! The FIAT Open Road Challenge paired the leaders of #JJ (instagram’s largest photo sharing community) with the FIAT 500L. Over the course of 5 days in September the 4 #JJ photographers road tripped from Chicago to NYC with stops along the way to meet community members and take pictures. Daily challenges involved the +/- 450k member community, and one lucky community member won a new FIAT 500L.

Check out the recap video above. We also produced a set of videos introducing our #JJ instagrammers…sample below.

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