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RAY-BAN Never Hide | Music Festivals

Ray-Ban’s Never Hide campaign is an ongoing global marketing effort to target young, brave and nonconformist individuals. As part of this effort Ray-Ban sponsored Irish indie rockers Two Door Cinema Club as they performed at major American music festivals: SXSW, Coachella, and Lollapalooza.

Working with partner agency Meredith Xcelerated Media, Cobrandit covered shows, conducted interviews, and shot behind-the-scenes content with the band. Finished pieces highlight interview segments, top hits, behind-the-scenes material and acoustic performances while also integrating fan content shot on consumer devices from the crowd and side stage.

The results can be seen at Ray-Ban Noise, our faves from each event below.

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