AT&T Influencer Jimmy Conrad | eMLS at PAX East
We recently spent a busy 3 days covering the eMLS Cup with Official Sponsor AT&T and former MLS star Jimmy Conrad. Held at gaming extravaganza PAX East in Boston, the eMLS Cup brings the world of professional soccer to an electronic gaming audience through playoff rounds culminating in a $10,000 prize and the North American Championship trophy.
With Jimmy as our on-camera talent we introduced the series, interviewed e-athletes and gamers, and covered the final match on the main stage in the PAX Arena. Our on-location edit team turned pieces around within 24 hours or less (some of them same day), handing results off to AT&T and Jimmy for distribution. Most of the action occurred on Twitter, where our Trophy Skit (embedded below) and Athlete Motivation pieces amassed over 500,000 views within 36 hours. But +200k views on Facebook for Man on the Street isn’t bad either. The sizzle reel above wraps up the series.
Want to see some of the costumed cosplayers we encountered while shooting? Click here for outtakes.
YESSSSSSS! It's happening. The first ever #eMLSCup. And your favorite #ATTinfluencer (sorry, @indicowie) is here for it at #PAXEast in Boston.
CHECK IT OUT. pic.twitter.com/k8nf5y5zOM
— Jimmy Conrad (@JimmyConrad) April 7, 2018