Broadcast Advertising | Algorand x World Chess

Blockchain technology and chess: disciplines which require strategy, rigor, and intelligence. Algorand’s sponsorship of FIDE World Chess required a halo video, broadcast spots in 3 languages, and supporting content. The Cobrandit team built a World Chess worthy arena in a black box studio, complete with custom lighting fixtures and a chess board signed by Magnus Carlsen. The resulting Eurovision broadcast spots aired to an audience of millions across the UK, France, and Russia.

The halo piece can be seen above. Compilations of the broadcast spots below, as well as a behind the scenes piece of our team at work in the studio.