FIAT Open Road Challenge | Working With Top Instagrammers
Fun project alert! The FIAT Open Road Challenge paired the leaders of #JJ (instagram’s largest photo sharing community) with the FIAT 500L. Over the course of 5 days in September the 4 #JJ photographers road tripped from Chicago to NYC with stops along the way to meet community members and take pictures. Daily challenges involved the +/- 450k member community, and one lucky community member won a new FIAT 500L.
In addition to these videos, Cobrandit provided daily content dumps from the road for use by the #JJ and FIAT social media teams, here’s an example.