Harvey Building Products | Window Geeks Site and Social Ad Set
Two very different guys. One incredible window. That’s the tagline that kicks off the newly launched Harvey Building Products Window Geeks website, which features a contractor and a scientist debating the merits of Harvey windows.
The site educates consumers through a humorous and informative scripted series of 3 main videos and set of related cutdowns and social shorts, all of which drive viewers to enter a $10,000 new window sweepstakes.
Working with scripts and producers from Forge Worldwide, the Cobrandit team shot over 2 days at Harvey’s Londonderry NH manufacturing plant, then produced and edited all the video components of the site and the related marketing campaign: a looping background for the site, 3 two minute site videos, :30 cutdowns of each video, as well as 2 comic :15 social shorts (see below). Graphics were designed by Forge, and put to motion by Cobrandit.
Much of the work was shot in Harvey’s on-site fenestration lab, which features wind, water, and weather seal testing equipment, all of which was incorporated into the pieces. See Forge’s project write-up here on their site.