Times Square Electronic Billboard | Algorand

It’s not every day we get called upon to produce a video 120 feet tall by 84 feet wide…especially with 4 days notice. Blockchain Week NYC brought our client Algorand to Times Square where they hosted a series of events and get togethers, including this photo op in front of our fully custom motion graphics piece displayed on Nasdaq’s tower.

We have produced 50+ videos for Algorand in the last 6 months, but this project gave us the opportunity to introduce Algorand’s new branding on just about the largest screen possible. Working closely with the Algorand team, we adapted static branding elements to the Nasdaq Tower format and to the busy, motion-filled vibe of Times Square. The new look and feel will be integrated into all future Algorand pieces.